When Small Business Resolutions Fizzle: Get Back On Track
- assilemmediagroup
- Jan 21, 2016
- 2 min read
Tis the season! During the holidays, it is expected; everyone is making resolutions. Before you know it, it is January 31st and you haven’t quite gotten started on the very things you silently (or openly) vowed you would just a few weeks before.
If you are wanting to market your business better, create a social media schedule, or build up an email list that has plateaued, it’s never too early to start (or start again). Let’s take a look at 3 easy ways to start checking a few items off your resolutions list today.
A More Effective Website
If you don’t know it by now, your address on the web is crucial to your business. A few simple changes can make a world of difference.
Add your brand’s personality and communicating product lifestyle through crisp images and content can encourage connection and engagement from your customers
Be clear with call-to-action (CTA) buttons. A great CTA button tells your site’s visitors what they need to do next.
Can your customer communicate with you easily through your site? Make it simple for them to ask questions, praise your products and services, and simply say hello
Add a user-friendly contact page.
Finally, start and be consistent with your blog. Not only does a blog provide new searchable content (hello, Google), it encourages engagement and let’s your authority on your industry shine.
Build Your Email List
Every great email list started somewhere. In fact, they started with the first subscriber to opt-in.
Find an email service that is right for your business. One size may not necessarily fit all; weigh the benefits of your personal top three.
Offer something FREE. That’s right! Offer a free consultation, coupon code, white paper, or PDF download
Share the link to your subscription form on LinkedIn, Twitter, and Facebook. Promoting your subscribe link through social media is a great way to increase your subscribers where you already have an audience interest in you and your product.
Create a Content Calendar
Creating a content calendar is a great remedy for the struggle of post consistency. If you are just getting started or even if you have a few wayward posts on your social outlets
Build a daily schedule to share your posts based upon the insightful measuring tools you have at your fingertips
Use the tools built right into the very platforms where you will be sharing your updates. Great tools are all across the web that let you know when your audience is listening and ready to engage
If you have some wayward posts, take a look at past engagement one social platform at a time
If you are just getting started with these tips, begin with a strategy consultation with Assilem Media Group to set realistic, measurable goals. Thank us later.
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